Creation Africa Ghana Launches Showcase Series with Sound Design Edition

When Creation Africa Ghana launched its Showcase series in March 2026, it opened with sound design, a sector that sits at the foundation of film, music, gaming, and immersive media, yet rarely receives dedicated professional attention in Ghana.

The inaugural edition of the Showcase series was held at Alliance Française Accra, bringing together 24 practitioners and emerging creatives for a session structured around technical training and industry exchange.

The evening opened with a two-hour masterclass, Sound Design: From Craft to Global-Ready Practice, led by Kofi Boachie-Ansah, sound engineer and founding member of the Audio Engineers and Producers Association of Ghana. Drawing from more than two decades of experience across music, film, and live production, the session reframed sound design as a discipline that sits at the intersection of technical precision and narrative intent.

The session also positioned sound as a primary element of storytelling that carries structure, emotion, and meaning across formats. It addressed the gap between making sound and working within professional systems, introducing the standards, workflows, and expectations that shape how sound is produced, delivered, and evaluated across international contexts.

Questions of ownership, licensing, and monetization were treated as part of the practice itself, underscoring that sound design operates within an industry that requires both technical fluency and structural acumen.

Following the masterclass, the French team presented ongoing initiatives, including Creation Africa Ghana and the Centre national de la musique (CNM) Songwriting Camp, a collaboration between French and West African artists developing new music through shared studio sessions in Accra, designed to bolster creative output and professional networks.

The program closed with an industry talk, Sound as Storytelling, featuring filmmaker and storyteller Joewackle J. Kusi and co-founder and CEO of The Gold Coast Report, Kwadzo Afeku. Moving across film, audio, and digital formats, the discussion examined how sound shapes narrative, builds atmosphere, and carries meaning beyond what is visible, drawing from both practice and experience across disciplines.

The Showcase Series begins with a field that is often overlooked but foundational. The question now is whether sound design in Ghana remains an invisible layer of storytelling or develops into a discipline with its own practitioners, standards, and reach.

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